JanSport, a global leader in lifestyle and carry solutions, announced the launch of its Lunar Lounge Collection, a bold new assortment designed to meet the evolving needs of today’s wellness-driven consumers. Available since January 14, 2026, this collection redefines versatility and style, offering pieces that seamlessly transition from movement to leisure.
The Lunar Lounge Collection embodies a unique duality—balancing emotional appeal with physical functionality. Rooted in product innovation, this assortment reinforces JanSport’s relevance beyond traditional back-to-school moments, positioning the brand as a go-to for modern, versatile living.
“We’re thrilled to introduce the Lunar Lounge Collection, a line that expands our assortment and answers the call from consumers who want more than just our iconic backpacks. They want pieces that fit their lifestyle, their energy and their values. This collection represents our commitment to innovation and to creating products that resonate with the way people live today,” said Alexandra Reveles, vice president of global brand at JanSport.
This collection speaks to consumers who prioritize wellness as a lifestyle; those who flow between rituals, from group workouts to farmer’s market trips. They’re not just seeking gear; they’re curating pieces that reflect their style, values and intention to live in the present.
According to a study by McKinsey, wellness remains a top priority globally, with 87% of Chinese, 82% of United States and 73% of United Kingdom consumers saying wellness is a top daily priority. The Lunar Lounge Collection answers this cultural shift with trend-forward designs, elevated aesthetics and sustainable materials.
The Lunar Lounge Collection:
Unphased Crossbody Small – $30
Unphased Crossbody Large – $40
Move Sling FX – $35
SuperBreak Plus FX – $60
Half Pint FX – $35
Each piece is offered in five colorways—Soft Nylon Moon Flower, Black, Pastel Lilac, Lime Citron and Azul Blue—with select exclusives for the Move Sling FX.
