Bloomingdale’s announced a partnership with Warner Bros. Discovery to celebrate the much-anticipated Valentine’s release of the feature film “Wuthering Heights.” Running from Jan. 15 through Feb. 22, Bloomingdale’s x “Wuthering Heights” transforms the 59th Street carousel into a gothic, romantic world inspired by the film. Customers can shop an exclusive Aqua collaboration as well as a multitude of licensed products and specialty items.
Favorites include a sweetheart neck high-low rose-printed gown by Aqua, exclusive lace lingerie by Hanky Panky, slip silk pillowcases and sleep masks, and candles from Lollia. Additional must-haves include Art of Tea’s floral blends, Maude’s body oil and massage candle duo, TokyoMilk’s signature fragrance, Kim Seybert coasters and Dear Annabelle notecards.
The star of the shop will be a 35-piece exclusive Aqua x “Wuthering Heights” collection, featuring bold, statement-making pieces inspired by Cathy’s wardrobe in the film. The limited-edition assortment spans women’s dresses, sleepwear and jewelry, including flirty puff-sleeve pajamas trimmed with eyelet and ribbon, flowing dresses with romantic silhouettes and opulent jewelry that evokes the moors’ dramatic elegance. Designed for Galentine’s gatherings, Valentine’s celebrations and evenings inspired by the film’s windswept landscapes, the collection invites shoppers to “grab their girls and go” in pieces that capture the story’s passion and intensity.
Blurring the lines between commerce and creativity, the carousel blends the epic romance of the film with a Valentine’s theme to create an immersive shopping experience. Stylized elements of the moors and period architecture are woven throughout the space as scenic backdrops and display fixtures. Visual references to the interior of Wuthering Heights, the elegance of Thrushcross Grange and the moorlands’ haunting beauty anchor the experience in the film’s iconic settings.
“We’re thrilled to partner with Warner Bros. to bring the romance and drama of ‘Wuthering Heights’ to life through an immersive shopping experience within our carousel. Featuring a wide range of categories and anchored by the exclusive Aqua collaboration, we’re confident the assortment will resonate with our customers and inspire memorable Valentine’s Day gifting and beyond,” said Denise Magid, chief merchant of Bloomingdale’s.
“Emerald Fennell’s wholly original imagining of ‘Wuthering Heights’ for the big screen has proven truly inspirational for our creative partners, as evidenced by the breadth and depth of the Bloomingdale’s Carousel Shop and the impressive roster of brands their clientele will be able to enjoy in time for Valentine’s Day shopping,” said Dana Nussbaum, co-head of global motion pictures marketing at Warner Bros. Discovery. “The creativity on display in the film translates beautifully to the thoughtful and artfully crafted items fans of the timeless story, or simply fans of romance, will be able to enjoy as they eagerly anticipate watching this epic film.”
Shoppers can further explore the story through dramatic window installations, scenic vignettes and multisensory design elements created in partnership with the film’s marketing team and Warner Bros. Discovery Global Consumer Products.
