Sports Illustrated Swimsuit and LTK announced a new partnership that brings Sports Illustrated Swimsuit’s iconic swim and resort style to fans year-round through shoppable experiences in the LTK app, across its social platforms and on its own website.
Launching alongside the highly anticipated annual issue, Sports Illustrated Swimsuit’s official profile on the LTK app will create a new destination for fans to discover and shop style inspired by their favorite talent, editorial features and cultural moments throughout the year. At the same time, LTK will power shoppability across Sports Illustrated Swimsuit’s social content, helping turn its influence into a more direct shopping experience wherever audiences engage with the brand.
For over 60 years, Sports Illustrated Swimsuit has defined swim style and created some of the most talked-about cultural and fashion moments. Now, through LTK, that influence will extend beyond the issue itself into an always-on experience where fans can instantly shop the looks behind Sports Illustrated Swimsuit’s most iconic shoots and viral moments.
The partnership marks Sports Illustrated Swimsuit’s first move into social commerce, selecting LTK as the infrastructure partner to help turn its editorial authority into ongoing discovery, engagement and shopping. By combining an official presence in the LTK app with shopping powered across its social platforms, Sports Illustrated Swimsuit is creating a year-round destination for fans to engage with and shop its signature style.
The partnership also reinforces LTK’s role as the trusted infrastructure behind modern social commerce experiences. With more than 400,000 creators, over 8,000 global retailers and $6 billion in annual retail sales, LTK provides the scale, data and tools needed to turn cultural influence into commerce.
Through LTK, Sports Illustrated Swimsuit can reach a high-intent audience of millions of monthly users who come to discover and shop through trusted recommendations, while unlocking new opportunities around key cultural moments throughout the year, including its annual runway show, which will be shoppable in real time as looks are posted live on LTK.
