Ugg is showing up in a big way this back-to-school season, redefining what it means to head back to the classroom with a collection that blends craftsmanship, quality and artistic self-expression. Inspired by the artists, musicians and students shaping the next generation of culture, the campaign is anchored by the debut of the Ultra Mini Bailey Bow alongside an assortment of new and iconic footwear and apparel. Crafted with premium materials—including the brand’s signature suede, sheepskin and Uggplush—the collection is made to last, delivering timeless style and everyday versatility for every generation. Whether it’s a first day of elementary school, a move onto campus or anywhere in between, Ugg continues to prove that great style and enduring quality are the ultimate school essentials.
“Back-to-school is more than a shopping season—it’s a cultural moment. It’s a time when students discover who they are and express themselves through fashion, music, art and creativity. This season, we’re celebrating the role the arts play in inspiring confidence and individuality, and how Ugg helps people show up as their most authentic selves,” said Tracy Paoletti, general manager and vice president of Ugg North America
Back-To-School Campaign by Ugg
At the heart of the season is a campaign celebrating the artistic communities that define back-to-school—from musicians and artists to creatives and students. Fronted by acclaimed alternative-pop band Muna and featuring students of all ages, the campaign spotlights the confidence that comes from embracing individuality. As they enter a bold new chapter with their new album, “Dancing On The Wall,” Muna continues to push creative boundaries through emotionally honest songwriting and a distinct visual point of view, making them a natural partner for a campaign that champions authenticity, originality and showing up exactly as you are.
Together with a cast of young creators, artists and students, the campaign transforms everyday school spaces into creative studios—celebrating the many artistic disciplines that inspire the next generation to express themselves. Captured at Santa Monica High School in Los Angeles, California, the campaign was brought to life under the creative direction of Tastebuds Creative.
College Ambassador Program
Building on the campaign’s celebration of artistic expression, Ugg is bringing its back-to-school story directly to campus through a student creator program featuring emerging artists and creative voices from leading art and design schools across the U.S. and Canada. Partnering with emerging creatives—including students from institutions such as the Savannah College of Art and Design Atlanta (SCAD), the Fashion Institute of Design and Merchandising (FIDM), the School of the Art Institute of Chicago (SAIC) and others—the program spotlights the next generation of artists, designers and tastemakers. Throughout the season, these creators will share their unique perspectives and personal style while showcasing the back-to-school collection through original content inspired by their own creative disciplines.
Representing disciplines ranging from fashion design, animation and printmaking to illustration and filmmaking, these creators reflect the campaign’s belief that creativity takes many forms.
Supporting the Next Generation of Creatives
As part of its ongoing commitment to fostering creativity and bold self-expression, Ugg proudly partners with Queer|Art, a nonprofit supporting LGBTQ+ artists through intergenerational mentorship, resources and community. Together, the year-round partnership empowers the next generation of LGBTQ+ creatives through grants, experiences and community programming, reinforcing the Ugg brand’s investment in expanding access to the arts and creating opportunities for emerging talent.
Building on that commitment, the Ugg brand has also donated to Chicxs Rockerxs South East Los Angeles (CRSELA) through its back-to-school campaign and partnership with Muna. The donation supports CRSELA’s mission of empowering youth through music, mentorship and social justice, furthering the brand’s dedication to championing underrepresented communities and inspiring individuals to boldly express themselves through creativity.
“Music has been a way for us to create and connect for most of our lives, as a band and individually. We appreciate the long-standing partnerships Ugg has with important organizations such as Queer|Art, their support of Chicxs Rockerxs SELA around this specific partnership, and that they are putting the arts at the center of their back-to-school campaign and encouraging younger folks to embrace whatever makes them feel most like themselves,” said Muna.
Product Collection Details
This season’s back-to-school collection brings together Ugg icons and new arrivals thoughtfully designed for everyday wear and creative self-expression.
Leading the women’s footwear assortment is the new Ultra Mini Bailey Bow, reimagining the fan-favorite silhouette with playful satin bows and the Ugg brand’s signature soft sheepskin for a fresh take on everyday style. Joining the lineup are the Lowmel Mule, an effortless sneaker-mule hybrid; the Quill Mary Jane, which blends retro sneaker influences with ballet-inspired styling; and the Zora Ballet Flat, a modern interpretation of a timeless silhouette crafted with premium suede, plush sheepskin and a lightweight sugarcane ethylene vinyl acetate (EVA) outsole.
Returning men’s footwear favorites include the iconic Tasman, refreshed with enhanced comfort and heritage-inspired details; the Lowmel, back for the season with its signature laid-back sneaker styling; and the Minimel, a low-profile sneaker crafted with a mixed-material suede and recycled textile upper, dual-lace styling and an ultralight sugarcane EVA outsole for effortless, all-day comfort. New to the lineup is the Deckmel, a casual boat shoe-inspired silhouette that blends timeless design with everyday wearability.
The new Ultra Mini Bailey Bow leads the season’s kids’ footwear lineup, joining the beloved Lowmel, Tazz and Tasman to bring signature Ugg comfort and style to the classroom and beyond. Designed with lightweight cushioning, premium materials and playful details, the collection makes back-to-school dressing effortless—and offers matching adult styles for coordinated family moments.
Rounding out the adults’ collection are cozy-cool apparel essentials, including the Retro Cardigan, Retro Hoodie, Retro Jacket and Botanic Embroidered Set—reimagining the idea of a school uniform with elevated comfort, effortless style and signature Ugg craftsmanship from head to toe.
