Pacsun is teaming up with L/AB c/o Off-White, becoming a retail partner for the label as it continues to expand its presence since debuting this summer. As the experimental arm of the Off-White universe, L/AB c/o Off-White brings a fresh expression of the brand’s iconic design language to Pacsun’s community, furthering the retailer’s commitment to connecting young people with the brands and creative voices shaping fashion and culture.
Built around the idea of the “laboratory of fun,” L/AB c/o Off-White approaches fashion as a space for experimentation, individuality and play. The latest collection of 41 pieces includes T-shirts, hoodies, tracksuits, sneakers, outerwear and underwear for men and women. Drawing from Off-White’s recognizable visual language, including its diagonal stripe and quotation-mark graphics, the collection reinterprets these signature codes through a fresh, everyday lens.
“L/AB c/o Off-White is an incredible addition to the Pacsun assortment, and we’re excited to bring the new label to our customers,” said Richard Cox, chief merchandising officer at Pacsun. “There’s something really special about the way L/AB takes the codes and energy of Off-White and makes them feel fresh, approachable and ready to be interpreted in new ways. It’s exactly the kind of creative, culture-driven brand we want our community to experience at Pacsun, and we’re thrilled to be part of this next chapter.”
The Pacsun SoHo experience officially launched with a dedicated shop-in-shop and an in-store event, bringing together shoppers, media and cultural tastemakers, centered around creativity and self-expression. Guests were invited to personalize pieces with an interactive screen-printing activation, alongside a live DJ, drinks and snacks. The experience extended the spirit of L/AB c/o Off-White beyond the collection itself, encouraging guests to experiment with the product and put their own perspective on the brand’s visual codes.
“Bringing L/AB c/o Off-White to Pacsun and celebrating the launch with the Pacsun community in SoHo was a great reflection of what makes this partnership so meaningful,” said Joey Gabbay, CEO, Bluestar Alliance. “Pacsun has a unique understanding of how young people engage with fashion and culture, creating spaces where they can discover new brands and make them their own. The night captured that energy, from guests personalizing the collection to the music and atmosphere in the store. It was rewarding to see people connect with L/AB beyond the product, and we look forward to continuing that creative exchange with Pacsun and its community.”
