Lee announced the launch of the Lee x Marilyn Monroe collection, a limited-edition capsule celebrating one of Hollywood’s most enduring icons. Created in honor of Marilyn Monroe’s 100th birthday and available to fans around the world, the collection reimagines some of her most recognizable looks.
The collection is inspired by images of Monroe wearing Lee’s iconic Storm Rider jacket, photographed by Eve Arnold on the set of her final film. These famous photos have informed everything from the trims, labels and graphics to the campaign creative and, of course, a new version of that jacket.
“The photos of Marilyn in the Storm Rider jacket have inspired Lee for decades. Her natural beauty and strength shine through, as does the timelessness of denim. Our goal for this collection and campaign was to capture the essence of Marilyn’s aesthetic and the styles she made famous through a modern Lee lens. It’s a reimagining, not a replication, and it will excite our consumers and her fans around the world,” said Vivian Rivetti, vice president of global design at Lee.
Like Monroe, Lee has stood the test of time. The capsule honors a shared legacy rooted in authenticity, individuality and timeless style, celebrating the confidence, glamour and grit that defined Monroe and continues to inspire the Lee woman today.
“For a century, Marilyn Monroe’s influence has shaped film, fashion and pop culture,” said Dana Carpenter, executive vice president of entertainment for Authentic Brands Group, owner of the Marilyn Monroe estate. “The Lee x Marilyn Monroe collection thoughtfully celebrates her enduring style through iconic archival inspiration while introducing these timeless designs to a new generation of fans.”
In addition to the Storm Rider, the collection includes dresses, jeans and tops. Premium fabrics, exclusive trims and palette, custom labels, signature lip embroidery and archival photography make the collection a wearable tribute to Monroe’s lasting impact.
