As the NFL season kicks off, Pacsun is teaming up with The Wild Collective on a new 32-piece women’s NFL capsule collection. The collection brings officially licensed team apparel into Pacsun’s fashion-forward world, pairing team pride with contemporary silhouettes designed to be worn well beyond game day.
The collection features styles for fans of the Buffalo Bills, Dallas Cowboys, Kansas City Chiefs, Los Angeles Rams, Miami Dolphins, Philadelphia Eagles, Pittsburgh Steelers and San Francisco 49ers, spanning sculpted tanks, boyfriend tees, cropped knit cardigans, polos, bomber jackets and more. Designed specifically with women in mind, the collection reimagines traditional team apparel through contemporary silhouettes, proportions and styling, giving fans pieces that can move seamlessly from game day to everyday.
The collection also celebrates Pacsun’s longstanding relationship with the Los Angeles Rams, one of the retailer’s longest-standing sports partners. Pacsun has partnered with the Rams since October 2019, building a relationship that extends beyond sports and into youth and community engagement, with a focus on removing barriers to school attendance for Angeleno students. Together, the organizations have installed washers and dryers in local schools through the Rams’ Loads of Love program, helping combat absenteeism linked to a lack of clean clothing, and have generated more than $5 million in donations to date supporting the broader community outreach effort.
“There’s nothing like the energy of a new NFL season, and fans bring that same energy to what they wear,” said Richard Cox, chief merchandising officer of Pacsun. “We wanted to create a collection that brings a fresh, fashion-forward perspective to traditional fan apparel—pieces that let you show your team pride while still feeling true to your personal style. It’s especially meaningful to bring the Rams into the collection given the history we’ve built together over the years. Our partnership has always been about more than sports, and we’re proud to celebrate that connection while bringing something new to Pacsun’s community of fans.”
