Salesfloor, the award-winning mobile application designed for store associates, has announced SocialShop: a first-of-its-kind social shopping feature. SocialShop provides associates with a way to share shoppable Instagram posts with customers via their SocialShop feed, which makes it possible for customers to click and buy online and giving associates credit for the sale.
Associates using Salesfloor can easily add shoppable products, photos or marketing assets on their Instagram feed for customers to purchase. When the feature is enabled, a SocialShop page is automatically created that showcases all of the associate’s Instagram posts on one page. Associates add their personal SocialShop link to their Instagram bio so that customers can shop recent posts.
“30% of online shoppers say they are likely to make a purchase from a social media network like Facebook, Pinterest, Instagram, Twitter and Snapchat,” said Oscar Sachs, CEO and co-founder of Salesfloor. “Our clients realize that this represents a huge opportunity to leverage their associates’ connections and convert social media networks into a sales platform. This is an exciting new feature that was inspired from our partnership with our clients.”
Stylists from Neiman Marcus are one of the first retailers to launch Salesfloor’s SocialShop and are already reaping the benefits of social shopping on Instagram. A number of other Salesfloor clients are preparing to launch later this month. SocialShop is currently available for Instagram, and Salesfloor plans to expand the feature to other social networks later this year.
