“Custora is honored to be among the innovative companies in the Leading 100. Consumers are changing fast, and keeping up is tough,” said Corey Pierson, Co-Founder and CEO of Custora. “Today, being in retail means anticipating your customers’ future needs. To do so, brands need to make use of their customer data to grow those relationships. The leading retail brands are building the capabilities to better understand their customers and use those insights in new and inspiring ways. We call this ‘Customer-Obsessed Commerce,’ and Custora was built to help companies make this transformation. Custora’s solutions help over 100 customer-obsessed retailers attract high-value customers, convert one time buyers, prevent churn, and reduce reliance on promotions.”
The Leading 100 companies are representative of game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Custora’s work in the retail industry has made them the perfect fit for this award. They represent the next generation fashion, retail and commerce technology ecosystem, while at the same time, creating high-growth businesses that offer outsized opportunity upside for investors. It is The Lead’s belief that this group collectively signals the future of the industry.
“When looking at these companies, we paid special attention to their business models, market opportunity and funding,” said Awais Khan, head of research at The Lead. “It’s a crowded field. That said, it was important for us to select companies that are on a strong path of commercialization and are approaching exit velocity, so that we can be confident that they will not only be here in a couple of years, but have the longevity to have an outsized impact on the industry.”
All companies were vetted and selected using a rigorous methodology. After reviewing the nominations, Khan led in-depth analysis into each company. The process included a detailed look at each company’s business with a focus on innovation, market opportunity, media buzz, team, commercialization, competition and investor value creation.
