Ipsy has had quite the week.
The largest beauty subscription in the world, and third largest subscription service after Amazon, has announced revenues of over $500 million and an armory of new innovations for its loyal subscriber base, as well as debuted a collaboration with Betty Boop.
Founded in 2011, Ipsy reached profitability within its first six months, and has since garnered over three million monthly subscribers. As a community-first brand, Ipsy sought to create real experiences that bring the community together and to develop unique content that resonates with its members at a personal level. Ipsy accomplishes this through experiential activations hosted in local cities each month, through custom content developed at their 20,000-square-foot Los Angeles-based studio, and by leveraging creators from virtually all walks of life who inspire individuality and self-expression.
“When we started Ipsy, we wanted to provide a platform for individuals to freely exchange ideas and connect with one another. It was about shifting the balance of power from one to many and democratizing what was a very authoritarian industry,” said Marcelo Camberos, Ipsy’s co-founder and CEO. “We really listen and lean into our community, and we are incredibly proud to announce a new suite of features that were inspired by them.”
Just days before announcing Ipsy hit the half-a-billion-benchmark, the company unveiled its collaboration with King Features Syndicate, a division of Hearst, and Betty Boop proprietor Fleischer Studios, of Betty Boop inspired cosmetics and accessories. Ipsy has developed a limited-edition line of fun and flirty products to be included in an upcoming subscription box featuring the always glamorous icon, Betty Boop.
“Betty Boop is a timeless beauty and fashion icon, and we are so excited by the collection with Ipsy, a brand that is all about confidence and being bold – just like Betty,” said Carla Silva, VP and GM, global head of licensing for King Features. “We are thrilled by this latest collaboration and bringing Betty’s signature look and feel to new beauty consumers.”
The Betty Boop x Ipsy collection will be available in Ipsy’s October Glam Bags and for purchase online October 1 through 31, or until the collection sells out.
“Betty Boop is one of those iconic female figures that spans multiple generations,” said Jenna Habayeb, Ipsy’s chief brand officer. “She translates so naturally into beauty, and we’re thrilled to bring this collection to our members.”
