Planet Blue, a national specialty retailer of contemporary apparel for women, announced that its brick-and-mortar customers will now have access to Pay in 4, provided by Klarna, the leading global disruptor of payments and banking, and provider of smooth retail services. Planet Blue is among the first chains in the U.S. to offer this service in stores after previously only offering it online.
In-store customers can now choose to pay with four equal payments collected bi-weekly – with no interest or fees. Studies have shown that younger shoppers want more options and have less of an appetite for taking on debt. For boho-chic retailer Planet Blue, reducing friction in the shopping experience has become a priority.
“We’re finding that many of our customers want flexibility in their payment options,” said Planet Blue and Blue Life CEO Eddie Bromberg. “After offering Klarna’s Pay in 4 service on our website, it made sense to extend the option to our brick and mortar shoppers as well.”
Commenting on the in-store integration, Sebastian Siemiatkowski, CEO of Klarna, said: “We’re pleased that our retail partners are recognizing the need to offer flexible payment options to not only their online customers but now their brick-and-mortar customers as well. Paired with Klarna’s smooth payment capabilities, Planet Blue’s customers can now stay ahead of trends even faster with a smoother checkout and a new payment option that boosts flexibility and purchase power.”
