On Cyber Monday, global e-commerce sales grew twice as fast as on Black Friday in major markets, according to proprietary data from eShopWorld. Cyber Monday sales grew 21.5% year over year, while Black Friday sales grew 8.4% compared with last year, according to the company. EShopWorld also found that in major global markets, e-commerce sales growth in the week ending on Black Friday increased 28.9% compared with 2018.
“Black Friday’s dominance over the holiday shopping season weakened this year as Cyber Monday and the weeks in the lead up to the holiday picked up share of sales in both volume and value,” said Tommy Kelly, founder and CEO of eShopWorld. “While we saw cross-border e-commerce sales break a number of records over the long Thanksgiving weekend, the shopping holiday is now starting earlier and lasting for more days. Global retailers have much to gain by offering sales that aren’t limited to just a single shopping day — and shoppers should be looking for deals through the whole Black Friday week.”
EShopWorld’s data also indicate that shoppers ordered more expensive items than last year, as order value increased at a higher rate than the number of orders did for all periods the company analyzed. While the number of orders on Black Friday saw a rise of 1.8% versus 2018, the value of those orders increased by 8.4%. Cyber Monday saw a similar trend, with an increase of 11.2% in number of orders compared with 2018 and a 21.5% increase in order value.
The data also showed:
- Black Friday is showing a strong growth trend, with sales up 8.4% since last year and up 60% since 2017.
- The number of orders shoppers placed in the week ending with Black Friday was approximately 200% higher than in the seven-day period two weeks prior.
- The conversion rate rose by 3.0% year over year on Black Friday and by 2.6% year over year on Cyber Monday, indicating consumer confidence in buying cross-border is growing.
