Milk Makeup, the award-winning makeup and skincare division of Milk Group, announced global beauty conglomerate Amorepacific Group as its newest investor. The Seoul-based Amorepacific joins Main Post Partners and Alliance Consumer Growth as minority shareholders in the clean, cool beauty brand, forming a strategic partnership that will help forge a path for Milk Makeup as they enter the South Korean marketplace.
“The South Korean beauty market is highly competitive and incredibly innovative, so we are thrilled to have Amorepacific’s help to ensure our success in this important beauty space,” said Mazdack Rassi, CEO and co-founder of Milk Makeup. “This strategic partnership will allow us to benefit from Amorepacific’s significant expertise and resources. And in true partnership, Milk Makeup will share the strategies that have made it one of the fasting growing color brands in the U.S.”
Scott Sassa, chairman of Milk Makeup, led the multi-year process to put this deal together. “We were impressed by Amorepacific’s track record of internally starting and growing beauty brands,” noted Sassa. “This shared belief in building brands designed to last for decades was central to establishing this relationship.”
“Milk Makeup is sought after by beauty enthusiasts for its innovative formulas and clean ingredients. Through this partnership, Amorepacific will provide full support for its entrance into the Korean market and others in the future,” said Bae Dong-hyun, president of Amorepacific Group.
Founded in 2015 by Mazdack Rassi, Dianna Ruth, Georgie Greville and Zanna Roberts Rassi, Milk Makeup quickly became a cult-favorite among beauty enthusiasts for its innovative formulas and clean ingredients. The brand delivers cruelty-free, paraben-free, 100% vegan formulas developed in-house at Milk Studios in Downtown NYC. Currently, Milk offers over 80 products through exclusive retailers, including in Sephora in the U.S., Canada, Spain, Germany, Denmark, and Sweden, and Cult Beauty in the U.K. Milk Makeup is also available in the U.S. via the brand’s e-commerce site.
Inspired by the Milk community and culture, Milk Makeup sees personal style and experimentation as the ultimate forms of self-expression, knowing that it’s more than how you create your look.
Milk Makeup is part of the Milk Group, cofounded by Moishe Mana, Erez Shternlicht and Mazdack Rassi in 1998 with the opening of Milk Studios, a photography studio that evolved into a hub for nurturing creativity and supporting partnerships with some of the fashion and creative industry’s most visionary talent and innovative brands.
