HanesBrands has introduced its popular C9 Champion performance athleticwear exclusively with Amazon Fashion worldwide as part of a multiyear agreement. The Champion brand was previously available at Target stores.
“We are delighted to launch the C9 Champion line with Amazon Fashion to provide consumers with a new channel to access the brand,” said HanesBrands CEO Gerald W. Evans Jr. “C9 Champion had strong consumer equity and a loyal following for the past 15 years. Consumers love the product line’s quality, selection, value and accessible style. The program is launching with a focus on top styles, but based on past popularity, we expect it to expand over time. We are excited that in addition to being available to U.S.-based fans, the C9 Champion product line will be sold globally for the first time.”
The news came only a day ahead of Evans’ announcement of retirement at the end of the fiscal year. HanesBrands has begun to conduct its search for his replacement.
C9 Champion, the value-priced product line of iconic Champion athleticwear, has more than 100 styles of its most popular men’s, women’s and children’s activewear, innerwear and accessories available on Amazon’s online store.
Apparel products include performance activewear and workout wear, including leggings, jackets, T-shirts and shorts, and underwear, socks and sports bras. Other products and accessories include gloves, hats and caps, bags, shoes and fitness equipment.
The C9 Champion product line will complement the existing mainline Champion authentic sport-inspired apparel available in the Amazon Fashion store with both Champion and C9 Champion having branded storefronts.
