Threekit, a platform that lets buyers configure and customize their products in 3D, augmented reality (AR) and via Virtual Photographer, welcomed Matt Gorniak as CEO. The move accelerates Threekit’s mission to be the leading visual technology that brings products to life in the multi-trillion dollar e-commerce ecosystem.
“We are seeing a massive acceleration and expansion of e-commerce due to recent events,” said Gorniak. “More than ever, it’s critical for leading consumer brands and B2B manufacturers to offer amazing visual customer experiences online, in-store and across sales teams. At the same time, expectations of trust are high.”
According to a recent study by eMarketer, shoppers ranked product images as the most important factor in whether or not to buy a product.
Gorniak most recently served as chief revenue officer and is the co-founder of G2, a leading marketplace for business software reviews that has raised over $100 million. Prior to G2, Gorniak held global sales leadership positions at Steelbrick and BigMachines, cloud Configure-Price-Quote (CPQ) platforms that were acquired by Salesforce and Oracle, respectively.
“We’re thrilled to have Matt leading Threekit. It has never been more important for businesses to be able to create a better, more trustful buying experience,” said Jacob Mullins, a partner at Shasta Ventures. “Threekit is the company to make that happen and Matt is the right leader.”
