GlassesUSA announced the launch of SeaClean, its first-ever 100% sustainable eyewear collection made of upcycled plastic (RPET) bottles. SeaClean marks the online retailer’s first of many future steps towards a smaller ecological footprint. The frames come in two colors (tortoise and black), each with a large variety of customizable lens options. For every pair sold, GlassesUSA will donate $5 to the Ocean Cleanup Foundation to help them reach the goal of creating a plastic-free ocean by 2050.
It takes five RPET plastic bottles to manufacture one pair of SeaClean sustainable glasses. Besides the frames, the fabric pouch they come in, the microfiber cloth and the accompanying packaging are made of recyclable materials as well, making the collection eco-friendly in its entirety.
“Our responsibility as a company is to be aware of our impact on the environment, to act accordingly and to encourage others to do the same. We are committed to improving our ways internally and externally and the launch of SeaClean marks the beginning of our company’s more conscious future,” said GlassesUSA’s CEO and Co-Founder Daniel Rothman.
