Nordstrom announced that Treasure & Bond, the company’s give-back brand that donates 2.5% of net sales, will partner with nonprofit organizations in five regions to support different initiatives, including housing, mental health services and job training for young people experiencing homelessness.
This is a new strategy for Treasure & Bond that will enable the brand to offer more localized support in key communities Nordstrom serves. Previously, the brand’s beneficiary changed each year, donating to nationally acclaimed charities such as YWCA, Boys and Girls Club and more.
“Our new strategy of partnering with smaller organizations in specific regions allows us to connect with the communities where we do business in an impactful way,” said Jennifer Jackson Brown, executive vice president and president of Nordstrom Product Group at Nordstrom. “Treasure & Bond’s give-back promise remains at the heart of the brand, and we’re excited to show our customers another way Nordstrom is working to leave the world better than we found it.”
The organizations include: The Ali Forney Center in New York City, Covenant House in Toronto, The Night Ministry in Chicago, YouthCare in Seattle and Youth Emerging Stronger in Los Angeles.
