A viable alternative for Manhattan-bound business travelers and tourists
Founded in 1984 by brothers Richard and Robert Smith, The Allied Group has evolved from its humble beginnings as a commercial painting, wall covering and decorating firm into a multidisciplinary team of commercial renovation experts specializing in the hospitality, healthcare and higher education market sectors.
Over the past three decades, The Allied Group has supported the renovation initiatives of local and national brands, working on projects ranging from retail spaces, office lobbies and healthcare facilities to conference centers, catering halls and banks. The firm has a particularly rich history in the hospitality sector, with a portfolio of distinctive projects including leading hotels, resorts and restaurants across the country.
A prime example is the recent renovation of The W Hotel on River Street in Hoboken, N.J. The striking 26-story building, constructed in 2009, was the city’s first major hotel and Starwood Resorts’ first W Hotel New Jersey location. The luxury hotel provides a viable alternative for Manhattan-bound business travelers and tourists, offering the same high-tech and high-touch amenities, farm-to-table fine dining and vibrant nightlife that can be found across the river – with convenient PATH and ferry service just minutes away.
The Allied Group worked closely with the management of this iconic property for a period of six months to complete the renovation of 223 guest rooms and to upgrade the public corridors on each floor with finishing work, fixtures and handsome millwork accent walls. Included in the guest room renovation were the hotel’s ultra-luxe Wow suites on the 16th and 17th floors, with sophisticated amenities ranging from wet bars and eclectic artwork to 350-thread-count sheets, BOSE surround sound and sprawling private terraces.
The project also included a complete rebranding of the hotel’s restaurant, The Halifax. The dimly lit space with a steakhouse vibe was converted to an airy and light-filled dining destination featuring fresh colors, moss-covered walls, soaring ceilings and floor-to-ceiling windows offering views of the spectacular Manhattan skyline.
Under the leadership of CEO Robert Smith, The Allied Group has differentiated itself by working synergistically with its project teams, sub-contractors and clients to deliver upscale renovation projects on time and on budget, without disrupting their clients’ ongoing business operations. Keeping facilities operational for the duration of the project is a hallmark of the firm, which specializes in working in occupied spaces.
“Our objective is to ensure that throughout a renovation, hotels can continue to check in guests and healthcare facilities can serve their patients 24 hours a day, seven days a week,” said Smith. “This effort requires close coordination with everyone involved, from the architect and design firms, suppliers and sub-contractors to ownership.”
Commitment to Client Satisfaction Fuels Steady Growth
The Allied Group is licensed in 40 states as a general contractor and provides comprehensive renovation services in major markets, operating an office in the Dallas/Ft. Worth metropolitan area to serve the western region of the U.S. in addition to its New Jersey headquarters. The company’s services range from facilitating major brand approvals, design coordination, and project cost estimating to (furniture, fixtures & equipment procurement), logistics management, and warehousing. It also offers ongoing maintenance and repair, turnkey renovations and environmentally/socially sustainable Sustainovation® services.
Client satisfaction is of prime importance. In fact, Smith considers himself the firm’s “Chief Satisfaction Officer”. He developed a set of fundamental principles which serve not only to strengthen internal operations, but to forge alliances with clients resulting in recurring business and the ongoing expansion of the company’s core customer base.
“Many firms say they provide stellar customer service, but it is truly the foundation on which our company is built,” said Smith. “From the start, we identified six core values that every employee needs to embrace in order for us to deliver on this promise: family first, serve others, be trustworthy, promote loyalty, persevere, and be socially responsible.”
These principles are prominently displayed in The Alllied Group’s offices to keep them top-of-mind for the Allied team, as well as to let customers and prospects know how seriously the firm is committed to its service first mentality.
Success Requires a Team Effort
In addition to utilizing these core values to guide decision-making, employing the most exceptional talent in the industry is vital to The Allied Group’s continued growth.
“Our leadership team possesses unique and diversified backgrounds,” said Pedro Lescaille, vice president and COO. “Combined with their focus on driving the company’s collective goals and principles, this has contributed not only to securing high-profile brands, but to sustaining the long-term professional relationships that are critical to our success.”
The firm is backed by a strong nationwide network of specialized construction professionals, each of whom is required to go through a meticulous pre-qualification process. In addition, every sub-contractor and vendor is monitored on a project-by-project basis to ensure they adhere to “The Allied Way” of doing business.
Each renovation project goes through a rigorous quality control process to ensure that it meets The Allied Group’s 5-star seal of approval, which exceeds the highest industry standards.
“The importance of understanding our unique role in each project is one of the key ways we differentiate ourselves,” said Smith. “Whether it is closely planning a high profile lobby renovation, rebranding an on-site restaurant, a facelift of the hotel’s façade, renovating 500 rooms or a complete restoration, our entire project team gets laser focused on exceeding customer expectations.”
The industry-leading renovation company is poised for national growth, leveraging its three decades of success to continue to expand its services to major hotel and restaurant brands, and to increase market share with colleges, universities, hospitals and medical facilities. “As we expand, we remain committed to the quality of our work, each client’s satisfaction and to our company’s culture and core values,” said Smith.
The Allied Group
2109 Heck Avenue
Neptune, New Jersey, 07753
800-834-1023
info@addastar.com
www.addastar.com
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