“When I first started in commercial real estate, I knew I wanted to distinguish myself,” said Nicole Liebman of her beginnings. Liebman has since established herself as one of New York’s go-to creative dealmakers, with an eye for emerging trends. She is extremely attentive, service-oriented, and cares about the future of retail. Her mission is to add value to the real estate market with innovative tenants, bringing life to New York and worldwide.
“I decided Brooklyn was my market and retail leasing was my discipline. Part of my training was walking every block in Brooklyn, cataloging the businesses, streets, owners, and buildings. This provided me with the ‘boots on the ground’ training needed to understand neighborhood patterns, demographics, and retail landscapes. This groundwork gave me a competitive edge to establish myself as a market expert,” Liebman added.
Liebman specializes in growing local and international retailers with a modern message. Among her successes include eco-chic projects such as 1 Hotel, Gowanus Inn and Arlo Hotel; high-profile fitness brands Poe Yoga and CorePower Yoga; and, multi-platformed restaurants such as Greenpoint Brewery and California 88, projects derived from coast-to-coast outreach. She has a strong background in advertising and event production, as she has worked with the large retail brands such as Nike and Diageo.
Of her success, Liebman claims that she had to learn to trust herself: “In business, you have only one reputation—do not jeopardize it for the cheap and easy. Trust yourself, trust your instincts, and know your self-worth. If you treat people with respect, respect will follow. Success comes with hard work. So focus on the right opportunities, and enjoy the process.”
Liebman is a CoStar Powerbroker, a member of the Real Estate Board of New York, the International Council of Shopping Centers, Brooklyn Chamber of Commerce, and Young Adult Forum for WPO (World Presidents’ Organization).
But even today, Liebman posits that much of success revolves around picking up the phone and calling the client back. “This was the first lesson I learned when entering the business,” said Liebman. “My Uncle, who is also in commercial real estate, gave me this important advice: it all goes back to respect. You never know who is on the other end!”
One of her many prominent clients, Kushner Companies, said that, “in an ever-changing retail world, Nicole has been remarkable in navigating the seas and understanding the vision we see for our assets, working seamlessly with prospects to communicate the ideas, and bringing deals to the finish line. Nicole’s tremendous understanding of multiple markets, and how to curate the proper users for each location, makes her stand out in this crowded field.”
In addition to her many accomplishments within commercial real estate, Liebman is also a trained yoga coach, and has lived abroad multiple times.
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