New Yorkers can now use the Quigler App to help buy or sell a home. The app is free to consumers, and it informs them what an agent is required to do at every step of a buy or sell transaction based on federal and New York state law and the Code of Ethics set forth by the National Association of Realtors.
“Quigler is a tool for an agent to provide their home buyer the trust they are looking for,” said David Michonski, founder and CEO of Quigler. “Quigler will allow the realtor to give their clients 100% transaction transparency. A home buyer will see everything the realtor is doing and the order in which he or she is doing it. Quigler provides instantaneous communications from the realtor the instant she or he does something.”
According to the National Association of Realtors, 93% of consumers want knowledge of the real estate process and 92% want responsive communication, yet studies show 67.5% of consumers say they do not trust a real estate agent.
The Quigler App intends to provide consumers with transaction transparency and increased communication. When an agent completes one of the legal or ethical requirements, Quigler sends an instant notification to the consumer, time-stamped and dated, creating a running record that the agent has complied with the law and code. Agents can also use Quigler to provide clients the process transparency and augmented communication consumers want.
“Twenty-five years ago, brokers and agents lifted the veil on their listings so consumer could see what was available 24/7,” Michonski said. “But it was never lifted on the transaction process, which 92 percent of consumers say they want. Quigler helps an agent lift that veil, too, 24/7. With it consumers are always ‘in the know.’”
The National Association of Realtors’ annual Profile of Home Buyers and Sellers also says that consumers, on average, buy or sell once every nine years. Therefore, they have little up-to-date knowledge of what is required of their agent during the transaction.
“When an agent gives consumers transparency and time-stamped and dated communication, what results is greater trust,” said Michonski. “Probably the best business generation and lead conversion tool any person can have is trust. Quigler helps an agent nurture that trust. In return, clients are more likely to recommend that agent and refer business.”
The application is free for consumers to download here.
