Aritzia Inc. has announced that its best-selling puffer jacket, The Super Puff, is coming to prime locations in New York City and Los Angeles this fall through two exclusive pop-up boutiques centered around the brand’s highly successful Super Puff franchise.
The Super Puff is available in a range of lengths — from The Shorty to The Long — 66 colors and a variety of finishes. It is designed with maximalist proportions and engineered to deliver warmth to -30°C / -22°F.
In New York, The Super Puff pop-up will kick-off a long term lease of the former Dean & DeLuca space at Broadway and Prince in Soho.
In Los Angeles, Aritzia will pop-up in the landmark building at Melrose Avenue and Crescent Heights Boulevard that was previously held by Fred Segal. Both boutiques will feature an aspirational retail environment and clean design aesthetic showcasing the full assortment of Super Puffs for both men and women. This marks the first time The Super Puff will be available in stand-alone shopping experience outside of Aritzia’s boutiques and online.
The official launch date of The Super PuffTM pop-ups and further details will be released in the coming weeks.
