Rockefeller Center has joined the pop-up retail revolution, launching RC Capsule, a program that offers independent brands the ability to lease turnkey, pre-wired spaces for six-month terms and work with Rockefeller Center to create unique retail experiences. Fashion and lifestyle brands Steven Alan and Jill Lindsey are the first tenants in the program, opening this week at 30 Rockefeller Plaza.
“Rockefeller Center is among the most coveted addresses in the world, and our dynamic mix of restaurants, fashion and lifestyle stores provides New Yorkers the best retail experience in Manhattan. RC Capsule only extends that further, creating a new, digitally-driven shopping platform that brings our favorite innovative new concepts to life for our tenants and New Yorkers alike” said E.B. Kelly, Tishman Speyer managing director overseeing Rockefeller Center. “We are thrilled to welcome Steven Alan and Jill Lindsey to Rockefeller Center and offer people who work or visit here a bespoke and unique shopping experience.”
Steven Alan will offer men’s and women’s clothing and accessories, home goods, jewelry and wellness products.
“Growing up in the city, I’ve spent a lot of time in the area and I thought it would be a lot of fun to do a capsule installation at such an iconic New York institution,” said Alan.
Brooklyn-based Jill Lindsey emphasizes local craft, trend-forward fashion, and home goods, as well as earth-friendly skincare. The new 30 Rockefeller Plaza location will offer a selection of apparel, accessories, jewelry, and skincare products, nearly all of which are made in New York.
“I am beyond excited to partner with Rockefeller Center, it is a small business dream come true!” Lindsey said. “Jill Lindsey is a perfect complement by being a woman-founded community-driven business showcasing local makers and artists, sustainable products, supportive health and wellness services and connection.”
Tishman Speyer developed RC Capsule to be market-responsive and ever-changing, bringing highly curated merchandise from the highest-quality online and boutique retailers to Rockefeller Center. The spaces are simple, clean and Art Deco in style, a reference to the Center’s history and architectural design, and can be tailored to meet a brand’s needs of a brand.