In time for the holidays, Brookfield Place announced new and expanded shops, as well as themed events throughout the season. Additions include an expanded Louis Vuitton and newly-opened Clean Market and Sant Ambroeus Café, among others. Studio BFPL: Holiday Edition will provide festive one-of-a-kind personalized performances. Other offerings include an interactive augmented reality experience featuring Santa’s reindeer and a dreidel game.
This year’s holiday programming was curated with COVID-19 in mind; visitors can enjoy a number of socially distanced events that include new touchless components and virtual reality experiences during this holiday season. Designed by the Lab at Rockwell Group, the holiday display Luminaries (lanterns suspended above the Winter Garden) returns with light shows and new touchless wishing. The skating rink also has reopened.
The annual performance of the Nutcracker (scheduled for December 9, 16 and 23) will take place virtually. The interactive Reindeer Roundup experience asks participants to explore Brookfield Place and find Santa’s missing reindeer. Visitors will walk around the complex in search of virtual “magic snowflakes” that will help identify where the Augmented Reality reindeer are located. For those who find all the loose reindeer, there will be a special prize waiting at the concierge. Studio BFPL’s socially distant live performances will continue on Sundays from December 3 through 20.
