Elm Street Technology LLC, a provider of residential real estate technology and marketing solutions, has acquired Flow ROI, a provider of real estate transaction management software for real estate brokerages, teams and agents. Flow ROI will strategically enhance Elm Street’s end-to-end Elevate platform, which provides a suite of real estate technology and marketing services within a seamless user experience, the company said.
“Our customers have been asking us to add transaction management to round out Elevate’s solutions portfolio,” said Prem Luthra, president and CEO of Elm Street Technology. “After extensively evaluating companies and software in this space, Flow ROI was the clear choice in terms of functionality and user experience. This acquisition continues our mission to bring the best technology, leaders and teams together under one singular corporate vision to provide a simplified, streamlined solution to our real estate community.”
The Elevate platform aims to maximize real estate professionals’ business efficiency by providing a single vendor and point of contact for real estate technology and marketing services. The Elevate platform is currently. It offers a variety of integrated tools including IDX websites, lead generation services, CRM, email, social, text and blog marketing automation, recruiting and retention campaigns, backed by comprehensive customer support and training.
Flow ROI is the eighth acquisition for Elm Street Technology since its founding in 2016. Past acquisitions have included companies such as IDX Broker, VoicePad, eMerge, AgentJet, Listingbook, RLS2000 and Consolidated Knowledge. In early 2020, Elm Street Technology entered a strategic partnership with Aquiline Capital Partners, a private investment firm based in New York and London, to accelerate its organic growth and pursue strategic acquisitions.