Bed Bath & Beyond Inc. has named Mara Sirhal as senior vice president and general manager for Harmon Health and Beauty Stores, reporting to Joe Hartsig, executive vice president and chief merchandising officer at Bed Bath & Beyond Inc. and president of Harmon Health and Beauty Stores.
Sirhal will lead all operational aspects of the value-driven business, including retail, online and distribution, as well as develop and implement an improved customer value proposition to drive strong growth for the retail concept. She joins with almost 20 years of experience in retail, merchandising, store operations, beauty and wellness at Macy’s Inc., where she was most recently vice president and divisional business manager for leased, licensed, retail-as-a-service and retail diversity strategy. Prior to this, she held a number of strategic merchandising roles at the retailer, including as vice president and divisional business manager for fragrances, bath and body merchandising in the beauty division. She was awarded Macy’s Merchant of the Year in 2018.
“Harmon Health and Beauty Stores operates in exceptionally strong categories, with the opportunity to grow market share in health and wellness, including through omni-channel growth across both digital and physical properties,” Hartsig said. “Mara’s exceptional expertise in retail, merchandising and beauty categories will help us accelerate our ambitious plans to grow this business, serve customers across the magic moments in their lives, and further unlock the potential across our enterprise.”