Mann Market

Dippin’ Dots, Doc Popcorn to Debut Flagship Franchised Store in Flatiron

Flash-frozen beaded ice cream treat Dippin’ Dots will open a co-branded Dippin’ Dots/Doc Popcorn flagship store in early April at 1 Madison Avenue (24 East 23rd Street), courtesy of local 25-year old entrepreneur Neil Hershman. Hershman has opened and acquired five 16 Handles frozen yogurt franchises throughout New York City, including a Times Square flagship.

“I grew up, like many others, eating Dippin’ Dots exclusively at an amusement park or sports game. I wanted to bring that same experience to the millions of young adults and families traveling through Manhattan daily, knowing full well the multi-generational brand recognition that Dippin’ Dots has earned by making such a delicious and unique treat for 30-plus years,” said Hershman. “Adding the complementary Doc Popcorn co-brand was also a no-brainer for me because I love the boutique-style, high quality popcorn and believe the new brand has big potential in New York if it can attract the loyal daytime customer looking for a healthy snack alternative. I’m likewise optimistic on the eventual return of normalcy to New York City within the next 24 months and look forward to building out a strong catering and delivery business for both brands.”

The dual-concept store will give New Yorkers the opportunity to satisfy sweet and savory snack cravings with the offerings of Doc Popcorn’s fresh-popped, kettle-cooked popcorn and Dippin’ Dots’ ice cream. When opened, the store will include favorite ice cream flavors like Rainbow Ice, Cookies and Cream and Banana Split, in addition to several popcorn flavors, including Better Butter and Caramel Bliss.


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