For more than 260 years, Guinness has celebrated St. Patrick’s Day and what it means to be Irish: being resilient, toasting to the good times and always focusing on the silver linings. To honor those who’ve worked to get us through the COVID-19 pandemic, Guinness is raising #AToastTo our heroes on the front lines, including those in the food service industry.
“We won’t quite be able to march again this year, but we can give thanks to the people who have raised us all up since last St. Patrick’s Day — through our words, but much more importantly, through our actions,” said Nikhil Shah, Guinness brand director. “In line with our long history of giving back, for the past year, we’ve been donating to and working with organizations that support restaurants, bars, bartenders, food banks, the fight for systemic justice, and frontline organizations, like Team Rubicon, among others. In true Guinness fashion, we’ll continue to have the backs of those in need this March and beyond.”
To continue to help with COVID-19 relief efforts this St. Patrick’s Day, Guinness is donating $600,000 to Team Rubicon and organizations fighting food scarcity, including Feeding New York State, California Association of Food Banks, Greater Chicago Food Depository, The Greater Boston Food Bank, Maryland Food Bank, Second Harvest Food Bank of Central Florida and St. Mary’s Food Bank in Phoenix, Arizona.
Fans 21 and older can share what they’re toasting to this year by using #AToastTo and tagging @GuinnessUS on Instagram, Facebook or Twitter. Guinness will donate an additional $1 (up to $100,000) collectively to those same charity partners for every qualifying post through March 21.
In addition to supporting the important work still to be done, Guinness will also be raising toasts and sparking celebration in many ways this St. Patrick’s Day season. To surprise its communities, groups of bagpipers will be showing up outside in towns and cities, unannounced, either on March 17 or the days leading up to the holiday.
