Made by Women is an In-app and Digital Effort that Aims to Champion Women-Owned Businesses and Uplift Women Voices
DoorDash announced Made by Women, an in-app and digital platform that aims to champion women-owned businesses and uplift women voices, along with a first-of-its-kind partnership with multi-platform ESPN commentator and two-time WNBA All-Star and forward for the Los Angeles Sparks, Chiney Ogwumike.
In celebration of International Women’s Day, the multi-platform partnership with Chiney Ogwumike launched with a new national ad campaign titled “In the Zone” that spans TV, digital, and social media. The campaign is a leading example of a non-endemic brand creating national creative that features a solo WNBA athlete, elevating the representation of women in advertising and media. The :30 spot simultaneously and seamlessly links DoorDash and basketball through spoken-word narration by a rising voice in the world of sports, while aiming to celebrate women making history.
DoorDash and Chiney Ogwumike have many shared values, and are committed to empowering local communities by working together to design initiatives that accelerate efforts to provide access for women across the United States and beyond. Chiney is blazing her own trail of entrepreneurship with broadcast, basketball, and now business, and is dedicated to the mission of opening up opportunities for women worldwide alongside DoorDash.
“I’m thrilled to partner with DoorDash to celebrate and empower women everywhere. As a woman trying to balance it all, it is critical to show the world that we will continue to break glass ceilings every day and lift each other up,” said Chiney Ogwumike, multi-platform ESPN commentator and two-time All-Star of the WNBA’s Los Angeles Sparks. “On International Women’s Day, we recognize that women are bosses, and our mission is to open up doors for the next generation to run through. And for anyone that knows me, food is the way to my heart, so working with DoorDash is a dream come true.”
“We’re constantly inspired by the endless ways women continue to break barriers and create change across food, sports, entrepreneurship, and beyond,” said Vanessa Carr, DoorDash’s Director of Partnership Marketing. “We are proud to launch our Made by Women platform and partner with Chiney Ogwumike, a multi-faceted trailblazer who is forging a path of her own while also uplifting others along the way. We will continue to leverage our platform and partnerships to support and champion women building their dreams.”
Made by Women also kicks off with new in-app features on DoorDash to highlight and support independent Women-owned businesses and entrepreneurs, making it easier for local customers to discover and support them. Women-owned businesses disproportionately feel the impacts of COVID-19. DoorDash considers this commitment to supporting Women-owned businesses an ongoing effort that demands action through its product, voice, and resources.
