In an effort to draw customers to Latino restaurants that have struggled during the COVID-19 pandemic, the Latino Restaurant Association (LRA), a national non-profit, is introducing Restaurant Week 2021, an initiative that showcases the depth and diversity of Latino restaurants. Dine Latino Restaurant Week will be held two different weeks this year: from Tuesday, April 6 through Sunday, April 11, and again during Latino Heritage Month, from Tuesday, September 28 through Sunday, October 3.
“The Dine Latino initiative helps raise awareness of inequality in the industry while promoting Latino restaurants,” said Lilly Rocha, CEO of the Latino Restaurant Association. “Latino restaurants have been hard hit; they haven’t received anywhere near the fair share of PPP money, so we are promoting the Dine Latino Restaurant Week in an attempt to drive customers back to their favorite Latin restaurants.”
Participating restaurants will be offering a special Dine Latino prix-fixe menu for lunch, dinner or both. Restaurants can register for free at the LRA website, latinorestaurantassociation.org/dinelatino. This is a national program; however, the LRA is headquartered in Los Angeles, California.
The Dine Latino Restaurant Week program is free to all restaurants. Restaurants do not have to be members of the association to participate. Restaurants are asked to share fun photos and videos on their social media feeds to provide additional content and increase visibility.
