Just Kitchen Holdings Corp., an operator of ghost kitchens specializing in the development of delivery-only food brands for customers across Taiwan, recently announced that it has recently launched its proprietary consumer-facing mobile application (the “JustKitchen App”), through which customers can order food items from the Company’s ghost kitchens, among other features. The Company expects to use the JustKitchen App and its data to optimize operations and extend the value chain, by fulfilling orders directly from its nearest spoke kitchen location to the customer via last-mile delivery service providers through system integration. Orders received through the JustKitchen App will supplement those generated on third-party platforms and are expected to result in higher gross margins for the Company by eliminating service commissions. The JustKitchen App is now available for download from the Apple App Store for iOS devices and the Google Play Store for Android devices.
“The launch of our own consumer-facing mobile application is a significant step in the execution of the Company’s competitive strategy and becoming more vertically integrated,” said Jason Chen, Co-Founder and Chief Executive Officer of JustKitchen. “The JustKitchen App enables us to directly communicate with and market to our customers and enrich our customer relationship management. Further, it provides us with the ability to harness more data to further improve the efficiency and cost-effectiveness of our supply chain. Our vision for the JustKitchen App is that it will enable customers to order hot food items, order groceries, earn loyalty rewards, sign up for subscription plans and otherwise enjoy increased levels of engagement with JustKitchen through gamification,” added Mr. Chen.