Nirmy (pronounced “near me”), an image-based business search and discovery app, has introduced a GPS-driven advertising platform that generates awareness of restaurants, retailers, healthcare and other professional service providers, or any other business with a brick-and-mortar location. To appear on the app, businesses sign up at business.nirmy.app and follow the steps from there. Nirmy is currently offered to small businesses at no cost.
When users launch the app, it detects their location and immediately displays a grid of “brand tiles,” enticing images representing businesses near them based on distance. Scrolling through this grid of brand tiles allows users to discover businesses instantly, resulting in a potential impulse visit. When users tap on a Nirmy brand tile, it opens up to its expanded view, where they will see at a glance all the business details they need to know, plus more images and any promotions or deals currently offered.
“As businesses and consumers come out of hibernation, Nirmy offers a delightfully novel and cost-effective way for establishments to be discovered and visually entice more customers,” said Mick Riego, founder and CEO of Nirmy. “Entirely self-managed by the business, Nirmy balances the consumer’s desire to discover goods and services near them with the business’s goal of attracting new customers and engaging with existing ones in a dynamic way.”
