Beginning on June 3, New York City residents and visitors can join Hogwarts students and faculty in appreciating the finer points of Butterbeer, when the Harry Potter New York flagship store debuts the city’s only Butterbeer Bar as part of its grand opening. Shoppers can choose from draft Butterbeer, Butterbeer ice cream and bottled Butterbeer.
Harry Potter New York, the world’s only official Harry Potter flagship store, will feature hand-crafted props, interactive elements and exclusive products over three floors and over 21,000 square feet. The store will house the largest collection of Harry Potter and Fantastic Beasts products under one roof.
Once inside the Butterbeer Bar, fans will be greeted by a giant cascade of glowing Butterbeer bottles, each completed with a collectible MinaLima label. Nearly 1,000 bottles will rise from the floor and ‘float’ over the bar as Butterbeer moves magically across the ceiling through copper pipes. Made and brewed in the U.K, bottled Butterbeer comes in crafted souvenir glass bottles, each one featuring an exclusive collectible label designed by MinaLima, the design duo behind the graphic props of the Harry Potter and Fantastic Beasts films.
Fans will also discover a brand-new bottled Butterbeer label, exclusive to Harry Potter New York and only available in-store. Designed by MinaLima, the label is inspired by the Magical Congress of the United States of America (MACUSA) introduced to fans in “Fantastic Beasts and Where to Find Them.” Designed in rich reds, whites and blues reminiscent of the U.S flag, the collectible label features the MACUSA and Butterbeer insignias.