Newswire Agents of Tech

Form Simplicity Brings Digital Transactions, Forms to 4 State Associations

Form Simplicity, an advanced digital transaction management solution, is providing services to members of Missouri Realtors, Georgia Realtors and Alabama Realtors, as well as subscribers of Oregon Real Estate Forms (owned by the Eugene Association of Realtors and the Portland Metropolitan Association of Realtors).

According to Florida Realtors, which owns and operates Form Simplicity, nearly 100,000 Realtor members in these states will have access to digital forms when purchasing the Professional Edition or Ultimate Edition of Form Simplicity. Member prices are $39 per year for the Professional Edition and $99 per year for the Ultimate Edition, which includes unlimited data storage and built-in e-signing (digital signatures).

“The pandemic accelerated the real estate industry’s usage of all things digital,” said Eric Forsman, vice president of technology services at Florida Realtors. “At the heart of this technology surge is the rapid adoption of cloud-based transaction management programs such as Form Simplicity. Working in the cloud means more deals and less paperwork. We expect every broker and every agent will ultimately use a digital transaction management solution. We want Form Simplicity to be at the top of their list.”

In addition to providing brokers and agents multiple transaction management tools, Form Simplicity Ultimate Edition includes unlimited access to eSign, offering the highest security level for electronic signatures. Form Simplicity also provides an expanded set of broker management tools that simplifies compliance and improves agent-broker workflow at no additional cost. The Ultimate Edition also offers unlimited document storage in the cloud.

Forsman added that the impact of COVID-19 has fostered changes in how consumers buy and sell real estate property, many that will be permanent.

“The move towards a digital transaction has been accelerated, reducing a lot of friction in the transaction for agents, buyers and sellers,” Forsman said. “Real estate will always be a people business as the value of using a trusted Realtor has never been higher. Technology like Form Simplicity is just making it less taxing for everyone.”