In the latest effort of its in-store boutique strategy, Nordstrom will open 21 shop-in-shops of men’s haberdasher Indochino around the United States.
“We are honored to be partnering with one of the most historic retail brands in the world to bring the unique Indochino experience to Nordstrom stores,” said Drew Green, president & CEO of Indochino. “As one of the world’s leading fashion retailers, Nordstrom is known for offering an unparalleled level of service and we share this passion. Together, we’re enabling more individuals to showcase their personal style through custom clothing that delivers high value by combining a premium customer experience, high quality product and accessible price.”
Nordstrom will offer complimentary alterations for Indochino customers in all in-store shops.
“We have long admired Indochino as a leader in made to measure suiting and apparel and we are excited to bring the Nordstrom customer a new bespoke experience in our stores,” said Shea Jensen, executive vice president, general merchandise manager of women’s and men’s ready-to-wear at Nordstrom. “As we continue to expand our offering within our men’s category, we are always thinking about how we can best serve a wide range of customers. Through this partnership we will provide an approachable and convenient way to shop whether it be for work, special occasions, or everyday wardrobe essentials.”
The Nordstrom locations mirror the service and experience at the brand’s 50-plus standalone showrooms. Customers work with Indochino sales staff to choose fabrics and customization options including lapels, buttons, pockets, lining and monogramming. Garments are then made to measure and shipped directly to their door in two to three weeks.
The first 10 Indochino locations at Nordstrom are currently open with 11 more opening between June 25 and July 2.
