Ulta Beauty will roll out in more than 100 Target stores nationwide and online with more than 50 curated prestige brands in August, including stores in New York, Florida and California. The companies are planning for these experiential shop-in-shops to reach a total of 800 Target stores across the country in coming years.
“As the retail and beauty industries continue to evolve, we take pride in being leaders that continually redefine and elevate guest experiences. Ulta Beauty at Target reflects our commitment to drive the industry forward and keep our guests meaningfully engaged,” said Kecia Steelman, chief operating officer, Ulta Beauty. “Our dynamic teams have worked together to create a disruptive, exciting way to discover prestige beauty with a thoughtfully curated assortment and knowledgeable, approachable experts to serve as beauty gurus.”
Locations include Brooklyn, Queens, Westbury and White Plains, New York; Edison, Jersey city and Mount Laurel, New Jersey; Burbank, Los Angeles, North Hollywood, San Diego and San Jose, California and Miami and Sunrise, Florida.
The Ulta Beauty at Target assortment of prestige brands includes, but is not limited to: Anastasia Beverly Hills, Ariana Grande, bareMinerals, Bumble and bumble, Clinique, Drybar, It Cosmetics, Jack Black, Juvia’s Place, Mac Cosmetics, Madison Reed, Morphe, Pattern, Philosophy, Smashbox, St. Tropez, Sunday Riley, Tarte, The Ordinary, Too Faced, Tula Skincare, Ulta Beauty Collection and Urban Decay, among others.
The experience is also on target.com and in the Target app. Guests who shop Ulta Beauty at Target will benefit from rewards from both Target Circle and Ultamate Rewards. Those shopping online will enjoy free shipping for qualifying orders and Target’s industry leading, same-day fulfillment services, drive-up, order pickup and same-day delivery with Shipt at participating store locations.
