A venture devoted to the international expansion of Toca Madera and Casa Madera, along with the development of new social dining concepts
Tosh Berman and Mikey Tanha, the hospitality entrepreneurs behind Toca Madera, Casa Madera, and Tocaya, announce today the launch of their new hospitality venture, Noble 33. As part of this endeavor, the famed restaurateurs will continue to oversee existing Madera venues, including Toca Madera West Hollywood, Toca Madera Scottsdale, Madera at the Treehouse London, and Hotel Figueroa DTLA. Simultaneously, the duo will focus on the international expansion of Madera locations, while also creating elevated dining experiences that will push the boundaries of hospitality.
Berman, a 17-year hospitality veteran, has developed, owned, and operated a collection of upscale restaurant venues throughout his career and will serve as Chairman of Noble 33. Tanha joined forces with Berman four years ago to build and expand Madera venues. He will now step into the role of Chief Executive Officer of Noble 33. The two co-founders are supported by an all-star senior team that includes Mahdiar Karamooz, Chief Financial Officer, Charity Johnston, VP of Operations, Daniel Whitfield, VP of Marketing, and A.J. McCloud, Corporate Executive Chef.
“To achieve great things, you have to love what you do,” said Berman. “We live by the idea that the only way to guarantee our guests the best experience is to constantly push our boundaries through creativity. Noble 33 will allow us to continue creating the high-energy social dining experiences that our guests have come to know and love.”
With this new undertaking, Berman and Tanha have handed over the reins of the restaurant chain Tocaya to a senior leadership team that will oversee the new Tocaya and Tender Greens merged entity. Both Berman and Tanha will remain on the Board of The Madera Group, while Berman will also be an Executive Consultant and Board Member of the Tocaya/Tender Greens entity.
Berman and Tanha will now invest their attention into what they take pleasure in most: The luxury, fine-dining side of business. “While it’s bittersweet to move on from what we have built over the last several years with Tocaya, I could not be more excited about Noble 33 and the expansion of Madera venues,” said Tanha. “We will continue to create unforgettable experiences for our guests by offering ingredient-forward menus, intoxicating entertainment, and lively ambiance because the best memories are made when dining with friends in these types of high-energy social settings.”
