Mark Smukler, co-founder of building amenity platform Bixby (acquired by Alfred in 2019), has launched Flow, a mobile app provides users with flexible pay-as-you-go access to nearby workspaces, gyms, spas and experiences across London, that usually require a membership, long-term commitment or booking.
“The way we interact with the spaces, places and experiences around us is changing like never before. Due to an increase in remote and hybrid work policies, people have greater autonomy than ever, driving a preference for flexibility, variety and spontaneity rather than long-term commitment,” Smukler said. “Flow provides that frictionless discoverability and accessibility that people crave, enabling them to flow through spaces depending on what environment they want or need in that particular moment.”
For real estate owners and operators, particularly those who provide offerings under a long-term membership model, Flow offers a powerful new platform to drive customer acquisition, by enabling walk-ins and giving customers a chance to try new places on-demand, the company said. With automated availability, dynamic pricing and simplified visitor management, operators can fill underutilised space, boost revenue and keep their sales funnel full.
Over 50 workspaces, gyms, spas, and leisure providers have already partnered with Flow, the company said. With no setup or recurring fees to list a space on the app, Flow expects to promote over 300 partner locations by the end of the year.
