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Bronx Brewery Joins Empire State Building As Second Vendor in Pop-Up Program

Photo courtesy of Empire State Realty Trust

Prost! In its 90th year, the Empire State Building (ESB) will bring Oktoberfest to its 86th Floor Observatory with Bronx Brewery every Thursday through Saturday, Oct. 14 to 30 from 5 p.m. to 9 p.m. The pop-up marks the first time in the building’s history that drinks will be served within the Observatory Experience.

“We continue the 90th Anniversary celebration of the ‘World’s Most Famous Building’ this fall in partnership with local favorite Bronx Brewery,” said Jean-Yves Ghazi, president of the Empire State Building Observatory. “With the implementation of our industry-leading indoor environmental quality, our guests can enjoy our new reimagined, immersive digital and tactile exhibits with confidence before they relax with an evening drink and the most spectacular 360-degree, open-air views that New York City can offer.”

The award-winning craft brewery from the Bronx’s Port Morris neighborhood will sell four select beers — its American Pale Ale, World Gone Hazy IPA, Smile My Guy IPA and Das Bronx Oktoberfest — from a special 90th  Anniversary cart on the building’s 86th floor. The Empire State Building’s own State Grill and Bar will offer $10 mini New York-style cheesecakes alongside the brewer’s selections. Bronx Brewery is the second vendor in the building’s Observatory pop-up program after an August run with My Cookie Dealer.

“We are proud to join forces with the Empire State Building to celebrate Oktoberfest in the heart of New York City,” said Sean Valenti, spokesperson for Bronx Brewery. “Our work revolves around community, creativity and inclusivity, which are all things that come to mind when we think of the Empire State Building.”

Guests are encouraged to sip their beverages on the iconic 86th Floor Observatory and tag photos with #PopUpTop for the chance to be featured on ESB social channels. Future monthly pop-ups at the Empire State Building Observatory will be announced separately.

 

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