Hospitality Group Noble 33 has opened its newest dining concept, Sparrow, a modern coastal Italian restaurant at Hotel Figueroa in Downtown Los Angeles. Sparrow marks Noble 33’s first venture into Italian cuisine, joining the hospitality group’s portfolio that includes Toca Madera West Hollywood, California; Toca Madera Scottsdale, Arizona; soon-to-be-open Toca Madera Las Vegas, Nevada and soon-to-be Casa Madera West Hollywood.
Pioneered by the hospitality groups co-founders, Tosh Berman and Mikey Tanha, Sparrow signifies the next step in Noble 33’s international expansion plan and its mission to create standout restaurants that will keep longtime diners returning, newcomers arriving, and best represent Los Angeles’ incredible dining culture, the company said.
“Sparrow was created from the foundation of what we have built in our other markets while also drawing inspiration from our experiences in coastal European countries, focusing on rich culinary history and aesthetics,” said Tanha. “The restaurant offers a full transportive experience that begins the moment guests step through the door.”
Sparrow features a modern coastal Italian-inspired menu that exudes bold flavors with high-quality, sustainable, and organic ingredients. The menu is also accompanied by adventurous mixology using fresh, seasonal ingredients and the finest spirits for dynamic cocktails all rooted in the flavors of Italy. Guests can expect creative twists on comforting Italian and Mediterranean classics, with a selection of pizzas, pastas and other wood-fired creations like Cestino Del Pane with rosemary, focaccia, grissini and Ciabatta rolls, frantoia oil, Sicilian spices, whipped mascarpone butter and caponata among other starters like Eggplant Caponata Crostino with San Marzano tomatoes, basil, capers and ricotta salata.
Located adjacent to Hotel Figueroa’s iconic coffin-shaped pool imbued with Mediterranean-inspired elements offering a resort-like respite, the interior of Sparrow boasts cathedral-like arched entryways and an original 1920s limestone fireplace. The restaurant features velvet draped arches and modern light fixtures mixed with traditional Coastal Italian and Mediterranean styles characterized by simple yet romantic features, a neutral color scheme with touches of blue accents, as well as the use of marble, tile insets, and wood. A forgotten skylight excavated during the hotel’s recent renovation spills natural light into the sprawling room, while doors can be opened to the pool deck and outdoor dining space for a stunning backdrop of the DTLA skyline.
“Our intention behind Sparrow was to create an environment where guests feel transported to coastal Europe through charming design and a diverse menu that tells a story,” said Berman. “The Coastal Italian and Mediterranean regions are some of our favorite travel destinations, so the opportunity to bring that cuisine and culture to our community is very fulfilling for us.”
