Petco Health and Wellness Company Inc. has opened Reddy SoHo, the first concept flagship for Reddy, Petco’s premium lifestyle owned brand for dogs. Located at 125 Prince St. in New York City, Reddy SoHo offers an elevated shopping experience featuring curated Reddy merchandise and new, exclusive, pet-centric experiences.
Launched in 2018, Reddy quickly became one of Petco’s most popular brands, inspired by millennial urban pet parents looking for high-quality, innovative, functional and sustainably-made products for their pets. The brand offers a broad assortment, including apparel, collars, leashes, harnesses, beds, bowls, feeders and travel accessories for everyday adventures.
“Reddy’s growth and popularity among active and trend-forward pet parents has been steady since launch,” said Nick Konat, Petco’s chief merchandising officer. “And it’s only accelerated over the last 18+ months as millions of pet parents are exploring outdoor activities and taking their pets with them wherever they go. This first-of-its-kind boutique will continue fueling that exploration by giving New York City pet parents a hub to bond, recharge and find the latest must-have gear to style their best lives together.”
The launch of Reddy SoHo marks the first time the company has opened a retail location dedicated to a single, exclusive brand. The space is designed as an edgy, urban boutique inspired by industrial design and complemented by Reddy’s bold color palette, patterns and textures. In addition to a robust selection of Reddy merchandise across apparel, accessories and supplies, the store provides local and visiting dogs and their parents an exclusive interactive experience, including: lounge area with free Wi-Fi; a fitting station and custom services like personalized pet tags and on-site product monogramming; xclusive, complimentary amenities for pets, including sanitary water stations, a “treatery” and whipped cream cups for pups; a JustFoodForDogs fresh nutrition station offering a range of high-quality dog foods and treats and gram-ready walls, a “Bark Board” for community updates and a pet polaroid wall showcasing furry shop-goers in their element.
