Antoya Modern Korean Barbecue, a restaurant which aims to create an innovative Korean BBQ experience in the Big Apple, has opened at 37 W 32nd St.
The restaurant, formerly known as SamWon Garden, will still serve its recognized authentic Korean barbecue food while adding new dishes such as the Gangnam Style Sausage, made with Omaha Prime Short Ribs and its signature sauce, and drinks including the “Godfather” — a smoother, sweeter Old Fashioned.
“Today more than ever, it’s important in the restaurant sector proposing menus based on innovation and culture mesh, two elements that have been the key of my personal journey as an entrepreneur,” said Tony Park, owner of Antoya, “With the new brand launched today, I celebrate the name of my son, Antonio, intentioned to prove that in a constantly evolving scenario such as New York, it is crucial for a restaurant to meet the rising expectation of its clientele, offering every time a special experience.”
Park also noted that COVID-19 has changed the demographic.
“Our customers are on average younger than before, and we need to provide a concept that is closer to their culture and to what they expect in terms of experience from a Korean BBQ. This cannot exclude elements with a foreign twist and cultural mixes, that are able to surprise them every time they walk inside the door,” Park added.
