Sometimes one shop isn’t enough, as Nicole Nicholson, the owner of luxury apparel boutique Mirabelle, discovered. The result is Ice Blue, which recently opened a 1,350-square-foot concept store at 1339 Madison Ave. in Manhattan’s Carnegie Hill, offering both high fashion and contemporary styles from Europe, just one block away from mother ship Mirabelle (at 1310 Madison).
Ice Blue’s price point is more moderate than the designer-oriented Mirabelle but offers unique pieces that reflect the eclectic tastes of Tunisia-born, France-raised Nicholson, as well as high-quality European names that allow shoppers to be dressed from head to toe.
“Customers will find a
selection of many one-off pieces, assuring them that no one else will be wearing their outfits at their holiday parties,” said Joseph Aquino, president of Jaacres, who arranged the five-year lease directly with the property owner Adlin Realty. “It’s less expensive than Mirabelle but still very contemporary, exclusive and European chic. People are going crazy for it.”
Sometimes one shop isn’t enough, as Nicole Nicholson, the owner of luxury apparel boutique Mirabelle, discovered. The result is Ice Blue, which recently opened a 1,350-square-foot concept store at 1339 Madison Ave. in Manhattan’s Carnegie Hill, offering both high fashion and contemporary styles from Europe, just one block away from mother ship Mirabelle (at 1310 Madison).
Ice Blue’s price point is more moderate than the designer-oriented Mirabelle but offers unique pieces that reflect the eclectic tastes of Tunisia-born, France-raised Nicholson, as well as high-quality European names that allow shoppers to be dressed from head to toe.
“Customers will find a selection of many one-off pieces, assuring them that no one else will be wearing their outfits at their holiday parties,” said Joseph Aquino, president of Jaacres, who arranged the five-year lease directly with the property owner Adlin Realty. “It’s less expensive than Mira-belle but still very contemporary, exclusive and European chic. People are going crazy for it.”
The location previously was home to apparel shop Diana & Jeffrey’s but had been vacant for several years. Negotiations began with the Florida-based landlord in March 2020 with Nicolson able to take advantage of more attractive rents, Aquino said.
When the deal was ultimately signed, the store was in such great shape that it offered a turnkey solution that allowed Nicholson to open within seven days, Aquino observed.
