Ten years after touring the U.S. for the first time, soccer giant Paris Saint-Germain opened its first East Coast flagship store in New York City. Located at 587 Fifth Ave., the store is the first-ever official boutique in New York City for an international sports club. The grand opening event is scheduled for Friday, March 18.
This opening is part of the Club’s innovative global merchandising partnership with Fanatics announced in 2020; retailer Lids operates the shop, the team’s second U.S. outpost after opening in Los Angeles last year. The PSG official boutique in New York is the club’s largest store outside of France and will add to the club’s growing international retail network which now includes three boutiques in Japan (two in Tokyo and one in Nagoya), one in Seoul, South Korea and two in Doha, Qatar.
The boutique features an extensive product assortment of team jerseys, headwear, accessories, with a full range of Nike and Jordan teamwear, one-of-a-kind collabs, fashion collections and New York-inspired Paris Saint-Germain designs exclusively available at the new location. In addition, collectibles such as exclusive signed game and non-game jerseys as well as other team items will be available for purchase.
“Paris Saint-Germain brand development over the last 10 years is truly unique. Becoming the first sports team to open an official boutique in New York City is a key milestone to establish the club as one of the greatest sports brands in the world.” said Fabien Allègre, brand director at Paris Saint-Germain. “We are delighted to work with Fanatics to reinforce our presence in North America and to have a retail expert in Lids operating the store. The club is now the number four sports club in the world on social media and our fanbase, worldwide and especially in the U.S., is growing exponentially. Over 160 million fans follow our team every day. New York is the pinnacle of that growth. We are excited for Paris Saint-Germain supporters from all over the world to experience this new store event and be part of Paris Saint-Germain’s unique project.”
