SERHANT., a multidimensional real estate brokerage that sits at the intersection of media, entertainment, education and technology, today announced that it has taken over sales and marketing for a residential tower in TriBeCa located at 19 Park Place. The building will relaunch sales as “Iris TriBeCa,” an identity created by SERHANT. New Development in partnership with ID Lab, the firm’s in-house branding team.
“This tower is architecturally stunning and we wanted to give it an identity that really brings its essence to life while also reinvigorating buyer interest,” said Jennifer Alese, Director of SERHANT. New Development. “Iris TriBeCa pays homage to the tall, slender quality of the building while also alluding to its brightness and beauty. The unique, curved glass of the tower allows each home to have private outdoor space overlooking the city and we’re excited to have another exceptional product offering to present to our clients.”
Iris TriBeCa stands 21 stories tall and comprises 24 units ranging from studios to three-bedrooms. Residences span a half-floor or are floor-through, with each featuring keyed elevator access, floor-to-ceiling glass curtain wall, frameless glass balconies, argon gas-filled windows that offer sound insulation and UV ray blockage, top-of-the-line appliances, and thoughtful, high-end finishes throughout. Building amenities include an outdoor landscaped terrace with water feature, residents’ lounge with screening area, fitness center, rooftop terrace, and a double-height lobby with a 19-foot waterfall and a 13-foot custom glass blown chandelier by Bel Vetro Studios.
Iris TriBeCa marks the twenty-first project for SERHANT. New Development in just under 18 months. The division also manages sales and marketing for The Westly, Jolie at 77 Greenwich, Brooklyn Point, Quay Tower, and Huxley, among others, representing a total of over $10 billion in new development inventory, and recently completed 100% sellout of The Library in just under six months.
Iris TriBeCa was developed by ABN Realty and designed by Ismael Leyva Architects. Kelly Klingman and Andrew Klima, each licensed real estate salespersons at SERHANT., will manage sales on behalf of the firm. Prices start at $1.15 million. For more information, or to schedule a private appointment, visit http://iristribeca.com/
SERHANT. was founded in September 2020 by Ryan Serhant, top luxury real estate broker and star of Bravo’sMillion Dollar Listing New York, as a content-to-commerce real estate ecosystem that is mobile first, with a first-of-its-kind in-house film studio for organic lead generation, creating customer acquisition for its two core businesses: brokerage and education.
