NoMo SoHo and its ownership, the global real estate and investment firm, Sapir Corp Ltd. have launched a curated non-fungible token (NFT), making the hotel the first in the U.S. to offer guests an innovative new way to book stays using blockchain technology. Located at the nexus of fashion, design and culture in downtown Manhattan, the sleek 26-story, 264-room NoMo SoHo, managed by Highgate, is the tallest building in the SoHo neighborhood, flaunts sweeping panoramas of the city skyline and is home to the neighborhood’s famed NoMo Kitchen restaurant and the newly opened cocktail bar Nina’s x Liquid Lab.
Using SolidBlock’s platform and technology, NFTstays, a selection of specially curated NFTs, are packaged with three- to six-night stays at NoMo SoHo. Guests booking these packages will have access to exclusive preferred rates at competitive prices by purchasing an NFT depicting a recognizable part of the iconic hotel. NFT options include The Lovewall in NoMo Kitchen and “The Tunnel of Love,” the hotel’s iconic archway at the main entrance. The NFT packages start with three-night stays and are priced from .41 ETH, which at launch is valued at USD$836. In tandem with plush guestrooms featuring 10-foot floor-to-ceiling windows and luxury amenities, additional perks when booking an NFT include late check-out, complimentary breakfast, a welcome amenity and more.
“We are creating a new reality in the hospitality arena by providing an innovative and attractive experience to our guests. The guest will be able to secure the rates and simultaneously enjoy a secondary market reflecting the increasing demand for room nights and the revamp of the New York hospitality market post COVID. Making the connection between tangible services and non-tangible assets is an initiative which we intend to continue and develop offering many more advantages to the limited number of NFT holders that will choose to join us,” said Sharon Raz, CEO of Sapir Corp Ltd.
Sapir, owner of NoMo SoHo, partnered with SolidBlock, a tokenization platform for real estate, to debut this NFT offer, which is available in a limited quantity. Guests will have the distinct opportunity to secure special NFT member rates with additional benefits for their upcoming stay without being beholden to a specific date.
