International design firm Pininfarina has opened an office in New York City at 114 West 26th St.
The new satellite workspace underscores Pininfarina’s commitment to its growth in the North America market, with the ultimate goal of improving quality of life through design, the firm said. Providing a local anchor to better service both current and future clientele, the New York City office will bring a new level of dexterity to the legacy brand, positioning the firm to further advance its pioneering pursuit of innovative built solutions across the Americas.
“We believe that New York is a key epicenter of creativity and design innovation in the United States, and we are thrilled to be bringing Pininfarina’s human-centric, forward-thinking design approach into the fold,” said Silvio Pietro Angori, chief executive officer at Pininfarina Group, of the firm’s decision to open a second office in the United States. “New York will give us an additional platform to expand our organization’s breadth of work through exciting new partnership and collaboration opportunities in the Metropolitan area and across the country.”
Composed of a diverse team from nine different countries, Pininfarina of America has doubled in size since it was first established in Miami in 2014, tripling its volume of business in the last three years alone. The New York City team will be responsible for broadening the firm’s reach in the region –– tasked with bringing the brand’s holistic, human-centered ethos to new collaboration and partnership opportunities across the United States in product and user-experience design, as well as architecture, interiors, nautical, aviation and transportation design and mobility solutions.
From left: Claudio Da Soller, Senior Vice President and General Manager, Pininfarina of America; Silvio Pietro Angori, Chief Executive Officer, Pininfarina Group; Paolo Trevisan, Vice President of Design, Pininfarina of America
Photography credit: Jordan Taylor