NWH (previously Northwest Hardwoods) has launched a corporate rebrand that affects its name and identity, as well as reframing the company’s positioning. The new name and modified identity embody the company’s commitment to the simplification of the customer experience, the company said in its announcement, adding that the change coincides with the headquarters’ move to Frisco, Texas and communicates NWH’s renewed sense of purpose, energy and enthusiasm of all its employees.
The NWH rebrand marks another major milestone in the evolution of the nation’s largest hardwoods provider, as it continues to evolve and take a fresh and forward-looking approach to the market. The new positioning, “Simple. Natural. Hardwoods.” communicates NWH’s unwavering commitment to offering hardwoods solutions that limit complexities to unlock success for our customers.
“We are committed to maintaining our place as the industry’s premier provider of high-quality natural hardwoods and world-class service,” said Dave Brower, vice president of marketing. “We’ll succeed by making every NWH experience a rewarding experience, one that gives our customers a distinct competitive edge.”
The new brand identity comes at an important time as NWH focuses on execution of its strategy to simplify the customer experience through innovation and professional excellence at every customer touchpoint. The new branding will be rolled out across the globe in the coming months.
