Keller Williams NYC (KWNYC) has announced it has raised over $6000 for the Breast Cancer Research Foundation. The weeklong fundraising endeavor in honor of Breast Cancer Awareness Month, culminated with a “Think Pink” event organized by Fanny Montalvo, the Broker of Record at KWNYC and Erica Longueira, Director of Agent Experience . It was held on October 21, 2022 at the office located at 99 Park Avenue. Staff and agents participated in a variety of events, including a raffle, which included prizes such as a hair styling service provide by Allure Day Spa & Hair Design, a $700 spa service gift certificate, and a one-hour personal training session as well as Visa gift cards of various values.
The collected donations will go towards breast cancer research. The Breast Cancer Research Foundation is the largest private funder of breast cancer research with a mission to prevent and cure breast cancer by advancing the world’s most promising research. According to BCRF, when you donate to this organization, you’re funding critical hours in the lab which provides more time for research to provide longer, healthier lives for us and our loved ones. This research furthers awareness, improves care, provides better outcomes, and saves lives.
“We are so grateful to all that have generously donated and supported this cause, including the Pink Tie Foundation who submitted a very generous donation at our event,” Longueira stated. The PinkTie Foundation was started by Mike and Rich Cave in 2012 after their aunt succumbed to breast cancer. Since the organization’s founding in 2012, the PinkTie mission has grown to support causes in New York related to education, food security and health.
“As a breast cancer survivor, I’m well aware of what a diagnosis, and resulting fight-to-live journey entails and celebrate each victorious year of living,” explained Fanny Montalvo, broker of record, KWNYC. “I am so honored to be a part of my ‘work family’ who thoughtfully planned and executed the ‘THINK PINK’ event to spread awareness and donate to The Breast Cancer Research Foundation in honor of those whose lives have been touched by, or who have succumbed to, the disease.”