Ennismore, the fastest-growing lifestyle hospitality company, with owner and developer, Soda Urbana, recently announced the first JO&JOE development in North and Central America, JO&JOE Tulum set to open at the end of 2024.
JO&JOE Tulum will offer 300 beds with approximately 84 guest rooms, including 45 private rooms, 30 small dorms, 9 large dorms and a handful of suites, ideally catering to the lifestyle hostel experience which travelers continue to look for in Tulum. Other amenities will include a bar, restaurant, open kitchen, guest laundry room, locker room and a 50 sq. m. meeting room catering for the wide-ranging guest mix. JO&JOE Tulum will be part of a new mix-use development that will also house 12 retail outlets and a rooftop bar.
JO&JOE is a hybrid hospitality concept designed to meet the needs and expectations of millennials and global explorers who are optimistic, self-confident, and ambitious. JO&JOE combines the very best of traditional hotels with the features and friendliness of a youth hostel to offer a new shared accommodation experience for couples, families, friends on vacation or work colleagues traveling on business. JO&JOE is more stylish and comfier than traditional youth hostels, featuring affordable F&B and a range of events guided by cheerful staff, yet easier on the wallet than conventional hotels, making this hotel the first of its kind in Tulum.
Francois Leclerc, Deputy Brand COO of JO&JOE at Ennismore, said: “JO&JOE has landed in North America, and we’re excited to welcome our fans and guests to Tulum when we open our doors in 2024. JO&JOE’s ethos is about bringing people together – both international guests and locals – and creating a likeminded and free-spirited community based creative expression and sports. Tulum will be a great addition to the growing JO&JOE family.”
The hotel is conveniently situated on Avenue Coba Sur, located less than 2 km from the relaxing Tulum Beach with many water sports and outdoor activities and 3 km from bustling Downtown Tulum offering a plethora of options to enjoy live music, restaurants, souvenir shops, nightclubs and much more. Tulum is part of the Mayan Riviera in the state of Quintana Roo, Mexico, located a reasonable 118 km southwest of Cancun’s International airport. The town is reputed as bohemian fishing town with many historic and hippy chic establishments, making it the perfect location for JO&JOE which offers a unique lifestyle hostel experience that guests continue to look for in Tulum, but with the reliability and systems of Ennismore and Accor.
Lifestyle is one of the fastest-growing segments of the hospitality industry, and Ennismore is leading the way with its collective of 14 brands representing 103 operating hotels with a further 140+ in the pipeline and over 150 restaurants and bars. In 2023, Ennismore is set to open over 30 hotels including Maison Delano Paris, France; Mama Shelter, Rennes, France; SO/ Uptown Dubai, UAE; 21C Museum Hotel St. Louis, USA; TRIBE Bangkok, Thailand; Mondrian Singapore, Singapore; The Hoxton, Charlottenburg, Germany and Mondrian and Hyde Ibiza, Spain.
An executive of Soda Urbana expressed: “We are thrilled to include JO&JOE as part of our mix-use community. Our development will become a destination for travelers visiting to Tulum, offering an energized mix of elements that we have carefully selected. We have a well-differentiated brand that will include distinctive JO&JOE amenities to offer a unique guest experience and events that will attract both visitors and locals.”
Soda Urbana is a Mexican company with more than 12 years of experience in investment, development, marketing, and management of real estate projects. Soda Urbana is an important partner for Ennismore and Accor that is enthused with the brand and is excited to bring a showcase JO&JOE property to Mexico.