Ping pong social club Spin will open Spin Midtown, a flagship location at 1626 Broadway on October 9. Spin Midtown has evolved its offerings to the public, while remaining true to the mission of connecting people around the ping pong table, the company said.
“We are thrilled to introduce Spin 2.0, a cutting-edge digital evolution of the Spin brand,” said Pieter Vanermen, CEO of Spin. “From neon art integration to immersive social installations and unveiling of Spinny, the US’s first ping pong robot, SPIN is poised to be the ultimate entertainment destination.”
Catering to an eclectic New York City audience, Spin Midtown offers a unique escape away from the hustle of the city to celebrate the simplicity of play and enjoy an immersive social experience. To begin, guests are transported into the underground venue following a trail of neon lights to a wall of art, and 10 ping pong tables surrounded by inviting lounge seating and a magnetizing wrap-around bar featuring a customizable ticker screen, welcoming guests of all kinds.
To encapsulate the energy and excitement of New York City and ping pong community, Spin Midtown brings Spinny, the M-ONE Pong Bot to the U.S. for the first time. Providing guests with the opportunity to interact with a robotic ping pong arm with AI capabilities that optimize play for novices and pros alike, revolutionizing the Spin experience by mixing technology, innovation and sport.
The location also unveils an elevated immersive 20-camera ping pong bathtub installation, inviting guests to jump in a tub full of the brands’ signature orange balls, strike a pose and capture a video that can be shared across consumers’ social channels or email. A social bar serves beloved Spin classics created by in-house mixologists, new spirit-free and one-of-a-kind cocktails, including a set of signature sips mixed with ultrasonic sound. The space also features custom work by local street artist Dain. Guests can order tableside food and beverage from Spin Midtown’s exclusive options.
Spin Midtown is open to the public Monday through Wednesday from 12 p.m. to 11 p.m., Thursday from 12 p.m. to 12 a.m., Friday and Saturday from 12 p.m. to 1 a.m. and Sunday from 12 p.m. to 8 p.m. with reservations available from $9 up to $59 per table for 50 minutes of play.
